Knowledge Transfer Target Audience
Target group analysis is crucial to ensure that your transfer activity reaches the right audience and takes their specific needs into account.
hei_INNOVATION supports scientists in analyzing their respective target groups. Within this framework, hei_INNOVATION offers individual and group consultations.
Key questions
Who are your primary target groups?
Identify the sub-audience(s) or stakeholders you want to address with your transfer activity.
Why is your planned transfer activity relevant to these target groups?
Explain the benefits or added value of the planned activity for your target groups.
What are the needs of your target groups?
Analyze the specific characteristics, requirements, and expectations of your target groups.
Are there any secondary and tertiary target groups?
Consider whether there are other groups that you would like to address directly or indirectly with your transfer activity and how you could address these groups.
Result
The target groups and their respective characteristics, needs, and expectations were identified. The target group analysis forms the basis for further planning of the transfer activity.