heiINNOVATIONStartup Lab

You want to build your own success, create your own story and start up your own idea? You are motivated, curious and want to change something? Then we have something for you: 4 weeks of working on your already existing or new idea. 4 weeks of team building with your existing or new team members. 4 weeks of self-learning sessions with videos, live online panels, mentoring sessions and support from role models and successful founders. 1 final pitch night with a jury and audience!


  • 3 August – 28 August 2020
  • Online self-learning sessions
  • Applied exercises for each topic
  • Live online panels on Mondays
  • Pitch events on Fridays
  • Consulting hours and one-on-one sessions upon agreement
  • Topics: Design Thinking, Lean Startup, Revenue Model, Pricing, Marketing, Business Planning & Financing, Story Telling & Pitching

About the Startup Lab

Heidelberg University presents the first round of the STARTUP LAB by heiINNOVATION. We want you to learn new methods, think outside the box and startup your own idea! You do not need a final startup idea or team. We are looking for motivated, enthusiastic students or alumni who would like to get out of the lecture hall. We are, however, also happy to welcome established ideas, startups and teams who are working on their case but need more input, mentoring sessions and support from startup experts.

The programme starts on Monday, 3 August 2020, with an online kickoff event, virtual get together and team building. Every Tuesday we upload learning videos and materials which are the basis for your exercises and the pitches. At the end of each week you will send us the exercises of your team, especially if you would like to gain your ECTS Certificate at the end of the programme. Every Wednesday you have the possibility to book consulting hours with heiINNOVATION team members who will help you with your challenges and answer questions. On Mondays we go live. We will organise online panels with great founders, investors and role models who will give you insights, tips and answer your questions. You will also have one-on-one online mentoring sessions on Mondays or Fridays. At the end of each week we will have a virtual get together, pitch preparations and a regular discussion with all teams. The highlight of the STARTUP LAB, however, will be the final pitch night. Every team will pitch in front of a jury and present their startup or project and will have the opportunity to win a special prize.

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Frequent Questions

You can apply, if you… 

  • … are a student or alumni (5 years after graduation) from a university in Baden-Württemberg.
  • … speak and understand English (at least B2). 
  • … are motivated to gain traction in the Heidelberg startup ecosystem. 
  • … want to learn how to build a startup. 
  • … already have an idea/team or a looking for team members/an idea.  

What technical requirements do you need? 

You need a stable Internet connection, a laptop or computer, which can be used for video calls. We will provide you with accesses for platforms like Moodle or Mural.

How much time do you need? 

You should be available from 3 – 28 August 2020. During the week we will have live online activities on Mondays and Fridays. On Tuesdays, Wednesdays and Thursdays most of the programme will be organised in self-learning sessions. You and your team members are free to book appointments during heiINNOVATION’s consulting hours on Wednesdays and to meet, either online or in person, in order to work on your project/startup. You will get tasks which build on the content of the videos and needed to be submitted until the respective deadlines.  

Will you get ECTS credits, if you participate in the programme? 

After successfully participating the Startup Lab you you will get a certificate with ECTS credits. It depends on your faculty and study course, however, if they accept this certificate. Please check with your department or faculty to make sure of that in advance. An active participation during the programme, especially during the live sessions, is a requirement. It is also necessary that you submit the tasks within the deadlines.

Will the winner of the final pitch event be rewarded? 

Yes, we will award prizes to all team members of the top 3 teams.