Campus TV Celebrates 10th Anniversary
In its peak-time viewing slot on the RNF-PLUS channel of Rhine-Neckar Television (viewable via the Astra satellite and in the cable networks of the "European Metropolitan Region Rhine-Neckar”) Campus TV will also be showing a feature on the Year of Mathematics devised by the Universities of Heidelberg and Mannheim and the Mannheim University of Applied Sciences.
Campus TV is an instrument employed in the public relations efforts of the Universities of Heidelberg and Mannheim and the Mannheim University of Applied Sciences. The last-named institution has been in charge of operations for the last two years. Campus TV is broadcast on the RNF-PLUS channel of Rhine-Neckar Television. It reports on the entire higher-education landscape of the Rhine-Neckar Triangle, comprising no fewer than 15 universities and universities of applied sciences. It first went on the air on 23 April 1998. Campus TV operates on the basis of an agreement between the participating universities and colleges, the Rhine-Neckar Television Company and the Baden-Württemberg Broadcast Authority. Link-man at the University of Heidelberg is public information officer Dr. Michael Schwarz.
Most of Campus TV’s reports focus on new research projects. The subjects range from the fight against cancer and new developments in molecular biology to Antarctic expeditions. Another perennial topic is life at the universities and colleges of the region. New rectors, new institutes and specific collaborative long-term research projects (SFBs) all qualify for coverage. The news section homes in on all kinds of events and developments connected with higher education, including topping-out ceremonies, award presentations, etc., etc.
Today, Campus TV has become a mainstay of the RNF-PLUS channel and largely has to finance itself. Campus TV sponsors are the Klaus Tschira Foundation in Heidelberg, the Mannheim lubricants company Fuchs Petrolub AG, the Stiftung Rehabilitation Heidelberg Foundation, the John Deere (Mannheim) company and the Broadcast Authority Baden-Württemberg (LfK) in Stuttgart. But Rhine-Neckar Television itself is the major sponsor, providing the necessary infrastructure all the way up to the broadcasting licence. The universities involved make a flat-rate contribution to the funding. The four-week time scheme means that there are 13 broadcasts a year on the air at different times of the day/week in the relevant period.
Campus TV is designed for the general viewer. It informs its audience about what is going on in higher education and research and how the taxpayer’s money is being spent in that area. Frequently the focus is on practical things that benefit the environment or further medical progress. Other target groups are all those involved in higher education and young people deciding on their future careers. Surveys have indicated that these are the groups interested in Campus TV. In the course of a media analysis for Rhine-Neckar Television, Campus TV was found to have a regular audience of 220,000 viewers over the entire four-week period, which in the eyes of all those involved is a very good showing for a regional higher education and research magazine.
Campus TV is still unique in the German television landscape, though of course there are many other programmes centring on higher education, some of them even using the same name, which is not protected by copyright. The unique features (for Germany) are:
- the features are filmed by professional camera-teams producing state-of-the-art visual quality
- the films are edited by experienced cutters using professional machinery
- the entire programme is recorded with professional equipment
- the producer, anchorman, newscaster and commentators are all experienced journalists
- the programmes are geared to the general public and stand or fall by the response they get
- the format goes out on a private TV channel where it has to compete for viewers
- the funding is largely provided by sponsoring and advertising.
Campus TV on the internet: www.campus-tv.eu
Please address any inquiries on the participation of the University of Heidelberg to
Dr. Michael Schwarz
Public Information Officer
University of Heidelberg
phone: 06221/542310, fax: 542317
phone: 06221/542310, fax: 542317